Hyundai Department Store 

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2016 Campaign
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Collarboration with Tim Walker
Campaign Development  
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As the company’s brand identity was changing, a differnt approach to campaign direction was also needed. The concept of bird comes from the company’s old swan logo. The color of the white bird and the model reflects the birth of the company’s identity. I worked with Tim Walker’s team to develop a series campaign concepts during the year 2016.