Brand Identity 

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Hyundai Department Store
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Collaboration with
BASE, FNT 
Concept development, Signage Direction, Pictogram, Brand Study
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In order to develop new brand identity, our team went through lots of research process to find the right visual language. After the logotype was developed by Base, my role was to develop information graphic systems and application strategy for retail space. I worked together with FNT to develop suitable sig- nage and wayfinding system.